The Impact of Digital Marketing on Business

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What is digital marketing?        digital marketing 3

The business world now consists of continuously evolving technology and innovative ideas. The use of the right digital marketing platform combined with a comprehensive data analysis can help the growth of any business.  The rise in the adoption of digital marketing means businesses must come up with methods to sustain the growth of their business as the market becomes more competitive.

Helping yourself;

Blogging is one aspect of getting your business noticed, as it can have a great impact on business growth without costing too much to get started.  By simply installing a WordPress platform on a business website, and having content published on it regularly.  Blogging is very effective for businesses as it is one of the most trusted sources of information for customers.  A business blog will not only help attract more leads but also help build trust with the chosen market.

Hiring a social media manager may also be effective.  While businesses may understand the needs for social media presence, the basic understanding of what it entails may still be lacking.  To ensure the presence of a business on social media outlets is secured, it is worth employing someone with experience in this field.  Should a business have the budget for it, it may be worth hiring an in house social media expert, this also allows for control over what content is supplied to the market.

For the most part a website is the first point of contact for most businesses.  This means whatever the consumers see on your website will form the first impression of your business.  It is all too likely that businesses lose customers because of bad website design.  The performance of any business is highly linked to its website appearance, the look and feel aspect to the user.  Take your business further by optimizing your website.

Writing for other publications may also be beneficial.  By appearing on other publications as a featured contributor on authoritative publications a business can appear as an expert in their intended field.  Being a writer for other publications or a regular guest blogger has many benefits that will trickle down to almost every aspect of your digital marketing efforts.

A couple of points to remember:                                       digital marketing 1

Social networking sites – It is easy and possible to interact with a huge platform through social media sites such as Facebook, Twitter, LinkedIn, Instagram etc.  These are excellent platforms to express views and opinions related to products and services.

As mentioned earlier blog pages include information on various topics which include products and services.

SEO – Search Engine optimization is one of the best methods to increase traffic to your website from popular search engines such as Google.

Pay per click PPC – This is one of the digital marketing techniques used by businesses to gain audience reach and visibility to a particular target audience.

There are plenty more marketing methods available to businesses for instance, banner ads, emails, SMS’s etc.  However digital marketing is proving to be the most significant form of marketing in the current era.  Though the growth of digital marketing is predicted to increase rapidly, it is worth noting that both digital and traditional marketing strategies are playing an important role in supporting businesses today.

Timo van Deventer is a SEO Expert in Johannesburg. He owns major ecommerce websites and businesses across the world in various industries. In 2016 TImo helped over 200 business rank on the first page of Google.

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