Social Media – Facebook Tips & Tricks. As a business tool Facebook is continuously dominating the popularity contest as a key component of most content marketing strategies. Considering that Facebook has a wealth of options for any type of organisation it is a great starting point for a business regardless of the industry the business in.
On Facebook one can share photos, videos, important company updates and more. Additionally the site can be more low maintenance than other social networks. Frequency of posts will not make much of a difference in what the audience think of the business. Facebook went public in 2012 and the company now owns Instagram another popular social media platform, as well as the widely used chat app WhatsApp among other products.
Being recognisable is important in order to be found and liked. Businesses should aim to use a recognisable profile picture. The profile picture is at the top of your page and is used as the business thumbnail for all the business posts. There is a tracking URL that can be used and Facebook insights to analyse the business page performance. Once you have these metrics you can tailor your content strategy to post more of what works and less of what does not.
To generate more views adding of compelling visual elements and graphics is important. Use of visual content in FB campaigns generates more engagement after only a month. It is beneficial to use images of real people, focusing on faces and using lifestyle imagery. This draws better results rather than produced imagery. Being concise and encouraging responses as well as creating image galleries also plays a key role in engagement of the audience.
Businesses should monitor the response time; generally consumers expect an answer within the hour of posting. Whether the audience posts positive or negative comments, ignoring only creates possible disappointment or anger. Get better return on investment (ROI) from your ads by promoting content that you already know works. Strategic advertising can expand your reach and attract more people to your page.
Tailor your organic posts, instead of blasting out all of your posts to all of your fans, think about ways you can use Facebook targeting tools to segment your organic posts, by age, gender, education etc. By being more specific with your targets you may be able to generate even better engagement. Timing is also an important factor to consider. Take a look at your audience and note the behaviour or lifestyle of the people you aim to reach. For instance the hours kept by a college student will differ considerably from a working professional.
Try to engage your audience as far as possible, people love freebies. The thrill of potentially getting something for free is a great incentive and would most likely have little actual coast for your business when compared with the social media and brand awareness payoff.
Crowd sourcing customer and audience feedback is a key way of boosting Facebook engagement. Crowd sourcing acts as a kind of social listening, which we know is an important component of any social media strategy. People love to talk about themselves, so turning to your Facebook fans to get their opinions or ideas on something is a sure fire way to see increases in engagement.
Boosting your post is another option. A boosted post is a post from your business page that, for a fee, can appear higher on your audience’s newsfeed. Boosting your company’s Facebook feeds is still an effective way of improving your reach and engagement potential. Once your target audience is identified, you can hone in even more on those you want to reach via a boosted post. The fee is of course dependent on how many people you want the post to reach. Payment depends on the number of impressions the post gets with time. Boosts spread awareness of a limited time campaign a business is running, encourages visits to your website and promotes a product or service offered by your business.
Audience insight is very beneficial. The activities, posts, comments and any other type of engagement you encounter on your brands FB page offer valuable data for you to consider. You can see what kind of content you should concentrate and put your effort into. Businesses can also narrow in on exactly whom their audience comprises and focus on this demographic. Facebook makes this process simple through their audience insight facility.
Timo van Deventer is a SEO Expert in Johannesburg. He owns major ecommerce websites and businesses across the world in various industries. In 2016 TImo helped over 200 business rank on the first page of Google.