SEO keywords, and how they work for you: Search Engine Optimization, is the activity that attempts to improve search engine rankings. The internet is a crowded place, and your website may be ranked several pages back on search results, when someone uses a search engine to look for a business with your services. SEO helps improve this so that more customers can find your website easily with a quick internet search.
SEO Keywords? Where do they fit into the equation?
Keywords are words SEO professionals find and research as alternative search terms that people generally enter in search engines when looking for a similar product. Keywords direct targeted web traffic to your businesses website for free. SEO keywords are the keywords and phrases in your web content that make it possible for people to find your site via search engines. A well optimized website is in sync with its potential visitor base, with keywords for SEO that help connect services to your site. Search engines are savvy, and will ding your website ranking on search results if you overuse the keywords in question. The results of your SEO campaign are directly affected by the keywords you select.
Getting this content right:
Google displays leads to pages it considers relevant and authoritative. Web pages have the potential to rank in Google as long as other webpages link to them. The idea is to generate great content as this encourages people to link to your pages. It also shows Google that pages are interesting and authoritative. Your entire website should be properly optimized with keywords as well as relevant phrases. Businesses should try craft all text on their website so that it is beneficial for their target audience. The aim should be to create content with your target market in mind rather than for search engines.
Search engines also look for back links to your website that create authority. How often your website is updated, how relevant the content is and how long ago the website was created are all important factors for SEO. SEO is an organic or unpaid method to get ranked, it is important to bear in mind that it often takes time for search engines to pick up on the changes made to your website and thereafter adjust your rankings accordingly. Back links should ideally be SEO optimized by using keywords and phrases you have chosen to target. An option would be to create social media posts that are optimized and link back to your website, or perhaps a forum where your audience can interact with you and you respond with your link in your signature etc.
It is assumed by internet surfers that the sites at the top of the page or list are more likely to be the best, because Google must have worked it out that way somehow. High search engine rankings increase visibility with your target audience and get your business recognized, thereby drawing traffic to your website and producing leads you can then follow up on.
Timo van Deventer is a SEO Expert in Johannesburg. He owns major ecommerce websites and businesses across the world in various industries. In 2016 TImo helped over 200 business rank on the first page of Google.