Website Optimization – 6 Factors That Search Engines Look At

  • June 7, 2017
  • SEO
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Website Optimization. When building a website there are important elements that need to be included in the website in-order for it to rank high in search engines such as Google. These elements should be included from the very start. This process is often referred to as on-site optimization. There are other factors which also influence search engine ranking such as back-links but in this article we will be focussing only on what we can do to help ranking on the website itself.

website optimization

Here are the 6 factors that are most important for on-page optimization :

1. Content Management System

A content management system or CMS is simply the platform you use when building a website. Some well-known CMS platforms are Joomla, WordPress, Wix and others. The reason why this makes a difference is because some CMS platforms are built for optimizing the website whereas others are just built for making pretty websites.

WordPress is the best CMS for search engine optimization in our opinion. It is easy to use and the structures are easy to put into place. The next few optimization element we will be discussing are very easy to implement if you are using the WordPress CMS platform. The platform is free and user-friendly. For more you can visit Rebrand Studio.

2. Page Titles

Your page titles should be optimized for two reasons. Firstly, the search engine should know what that page is about in-order to place it in search results. Although you should add the topic the page is about, you should not over-do it as Search Engines have begun penalizing what they call “keyword stuffing”. Secondly, you need to make it stand out and look interesting in-order for prospective clients to click on it when they do see it in the results. This is referred to as Click Through Ration or CTR and is an important ranking factor.

3. Page Descriptions

Similar to page titles, this is the part that appears just below the title in search results. This should again be used to put in the topic, usually at the beginning of the description. The next part is again to get the client to click on the result. Use something alluring, give the client an incentive to click on the result.

4. Content Structure

The content needs to be well structured. This allows for people to spend more time on your page which is also a ranking factor. The longer people stay on your page the better. Use headings and short sentences much like we did with this post.

5. Length of Content

The length of each post should be taken into consideration as well. The longer the better with the optimum word count currently standing at just under 2000 words. This is long and sometimes difficult to write but there is a definite correlation to the length of the article and ranking.

6. Pictures

Add a few pictures to every post. People love pictures and it summarises what the post is about. Make sure that every picture is tagged with the keywords you want to rank for. Pictures add a lot of value to your website rankings and should really be used.

Make sure you do not use too many keywords in your post, rather use them in the first 100 words and thereafter just write naturally with the main goal being to add high quality content to the internet. This is the best way to write posts and if you do this often you will get some free back-links as well.

Get your website optimization right for a great website. For website optimization services speak to one of our experts today.


Timo van Deventer is a SEO Expert in Johannesburg. He owns major ecommerce websites and businesses across the world in various industries. In 2016 TImo helped over 200 business rank on the first page of Google.

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