Twitter Marketing South Africa. Twitter was established in 2006 and currently has 319 million active users. It is no surprise that it is now a key player in getting ones business noticed in today’s new age media marketing. A few things to note once a business creates a Twitter account:
The company identity and voice of your business must be well branded, therefore optimise your Twitter bio and make sure it tells people who you are with a link to your company website or landing page. Make sure people understand what the business is about and what it does.
Find out who the influences and experts are in your target area and interact with them on a regular basis. By finding keywords that relate to your industry, you can use Twitter research to find like-minded prospects. Follow and interact with these people on a daily basis. Influential people can be journalists, big name bloggers and writers or potential partners etc. These people can be added to a private Twitter list to then engage with daily. The idea is to build relationships with these people and then look for opportunities to collaborate.
Use you available audience, for instant your colleagues or employees and make sure they are following you and tweeting, retweeting etc. Twitter unlike other social media platforms requires regular tweeting as this is a sign of a healthy profile. If the business is not retweeting regularly people will quickly forget about it. Just be sure to tweet relevant or useful information and content, your followers will read, click on, retweet and or favourite.
It is also socially acceptable to ask followers to retweet, mention or favourite your tweets, or even to share content with a fresh tweet. Customer service is the new marketing. Therefore track brand mentions and keywords to make sure you are aware what is being said about you. Many customers now post their complaints and product queries on Twitter. Businesses can also set up Twitter searches for terms relevant to their brand. By monitoring the conversations in the search, the business is able to enter conversations when it is appropriate to do so.
When you favourite a message you can get more audience attention, more so than on a regular retweet or mention. Twitter has trends and hashtags, businesses can look at trending topics and hashtags and find a way to make a relevant connection to their brand. By putting your business among the trending topics, you will be more visible when people search tweets regarding that particular hashtag. However hashtags should be used sparingly, as they can be seen as Twitter spam when over used, or attached to irrelevant content.
Campaigns on Twitter can also encourage people to retweet your posts by offering rewards to a certain number of people per retweet etc. incentives can be special offers or coupons. Imagery and videos have proven to receive more views, clicks and shares than just plain text tweets. Research shows that rich tweets have significantly lower negative feedback rates as consumers appreciate more interactive content designed for their social media context.
Directly target your audience with promoted tweets. When you do not define who you are trying to reach you could cost yourself time and money. Ensure that your promoted tweets are not seen as spam. The goal is to provide value that establishes trust and credibility as opposed to tricking people into clicking a link. Promoted tweets should not run for too long in order to keep the content fresh.
Twitter is much more effective when integrated with the businesses other marketing strategies. Integrate your Twitter promotions with perhaps Facebook or your email subscribers, as they are another customer base who have already let you know they want to receive your messages. Businesses can also use Twitter analytics to see what resonates with their audience. On your Twitter dashboard you will be able to see the best days to tweet and the type of content that is more appreciated as well as the demographics of the followers you are attracting. This way a business can see what is working and what is not, thereby making informed decisions for future posts and promotions.
Twitter marketing tips and tricks – We know how, let us help you with your campaign. Twitter marketing South Africa can have great results if it is setup and implemented correctly. Social Media Management can help you focus on your business while knowing that you are in touch with your clients. Start twitter marketing South Africa today.
Timo van Deventer is a SEO Expert in Johannesburg. He owns major ecommerce websites and businesses across the world in various industries. In 2016 TImo helped over 200 business rank on the first page of Google.