Social Media for Business. Popular social media platforms have become marketing giants, offering businesses valuable data about their customers. Facebook with more than 1.5billion users comprises one of the largest blend of demographics of any social media platform. Social media gives businesses exposure and provides an opportunity to grow relationships with a business’s target audience.
Many businesses choose to employ a Social Networking Service (SNS). Basically this is an online platform that is used by people to build social networks or relations with other people with whom there are shared or similar interests either personal, career, activities or backgrounds. Social Media managers are entrusted to organise, monitor, contribute, filter, measure and otherwise guide the social media presence of a brand or product or corporation.
Social Media marketing is the process of gaining traffic or attention through social media sites. It identifies goals and objectives and humanitizes your business. It is great for information generation as it helps understand your clients’ needs. As it includes your website as well as company logo it helps with the identification and recognition of your brand, linking your online profile to your website. This form of advertising produces valuable and relevant content to help with your business strategy as well as helping to create an integrated social media strategy.
Social Media has so many advantages for a business.
It can help to create traffic by drawing attention to your website and encouraging readers to share the content across their social networks.
Public relations – Social media can be used to improve both accompanies public relations as well as content marketing simply by asking your audience for a response. Generating feedback and promoting engagement between the business and its current and prospective clients. By including questions with your content that compel readers to respond.
Customer insight –This is generated via feedback and daily interaction with your clients.
Increases brand awareness – simply by being visible and available to your audience you create accessibility and loyalty to your business.
Running targeted advertisements – Through content distribution, reaching the correct content segmentation ie location, gender, age, interests, behaviours and measuring the performance of your social ads in real time.
Generates higher converting leads – increases sales and customer relations through regular interaction and timely customer service.
Provides great customer experiences – Majority of consumers now use social media for customer service, expecting fast response rates and 24 hour customer service.
Improves website traffic and search ranking – Social media directs customers to your website, the more social media shares you receive the higher your search rankings will be.
Information gathering – With monitors you can gather key information about your competitors. This Intel will allow for sound strategic business decisions to stay ahead of them. Based on our findings you can improve your business by offering product enhancements, or services or content.
Content distribution – As most of the available social media platforms can be linked, sharing of information is faster and easier. In one click you can share on multiple accounts and platforms.
Geo Target Content – Businesses can target their specific audience based on location, gender, age, interests, behaviour, etc. Most platforms allow the business to communicate to the relevant content to your audience based geographic and demographic parameters. This can also be used to find content relevant to your brand.
Social Media is a two way channel where you have the opportunity to enrich relationships with your customers. Create dialog with customers, this kind of social media dialogue between brands and customers is something traditional advertising cannot achieve. This form of marketing can help you learn more about your customers, engage with your audience and extend brand reach.
It is important to choose and nurture the social platforms that work best for your business so as not to spread yourself too thin. Familiarise yourself with how each network runs and the audience it mostly caters to as well as how best your business can use each system.
Timo van Deventer is a SEO Expert in Johannesburg. He owns major ecommerce websites and businesses across the world in various industries. In 2016 TImo helped over 200 business rank on the first page of Google.