Content creation is the new buzz word. The better your content the higher your brand value and the more engaging your customers. Content creation is very important for any brand be is for social media, blog, web pages etc. So you want to create your own content but you are not sure where to start? Here are 5 Tips to get you going :
Write about topics that interest YOU
It is very important to write about things you enjoy. If you don’t it will come through in your content. If you need topics to write about and feel stuck then do the following. Think about question you have on the broad industry that you would like to write about. If there are questions you do not have the answers to these are the topics you need to pick to write about. This will do two things, it will allow you to write about something that interests you and most probably be a question that other people want the answer to. This can give you great traffic to your website.
Don’t try and be too Fancy
When people are reading blog posts or any other content, they don’t care about how intelligent you are and they definitely don’t care about the scope of your vocabulary. People want quick information and they want to be able to digest it fast. Write short sentences with simple words. Your goal should be to get the content across to your audience in the simplest way possible.
Structure your Content
Making a list of headings is often a good idea. This gives structure to the article and also creates a summary for the reader. If the reader does not have time or is only interested in one of your points, they can easily skip over the other content and focus on the piece that interests them. This will improve your bounce rate. Most people will find at least one of your points interesting enough to read. If there is no structure the reader may just go to another website.
Add Call to Action Elements
Don’t cover your content in ads, but use them as a form of lead generation. Place unobtrusive Call To Action buttons in and around your content. This will give your content more value as most people don’t like extra work and will probably give you business if they believe you to be an expert in your field. Have a look at the sidebar to the right, you will notice we have place several buttons and messages in the sidebar. This allows someone who is interested to easily contact us.
Be sure to Enjoy the Content Creation
Have fun with your ideas. Most people react positively to silly jokes and puns. Use them and get your reader to relax and enjoy the reading. Add little bits of you and your personality to the content so that people realize they are reading human thought and ideas not just some text on a computer screen.
Content writing is a lot easier than you think. Just start, you will be churning out high quality articles in no time.
Timo van Deventer is a SEO Expert in Johannesburg. He owns major ecommerce websites and businesses across the world in various industries. In 2016 TImo helped over 200 business rank on the first page of Google.