In recent times, mobile apps have started taking over. You get an app for most websites, services and products. Does this mean that websites are at the end of their life and that they will be replaced by apps? Well it seems there is an argument for that but being in the industry I have notices a few things that indicate that websites will be with us for a quite some time to come .
The reasons are as follows:
1. Apps are Expensive
Yes you do get platforms where you can build your own apps for a decent price. You also get clones of apps which are easy to brand and setup. Let’s face it though, although the world has become a high tech community there are still some skills that the majority of people either can’t or don’t want to do. One of these is coding. Most people hate coding, even in the modern sense of drag and drop, they still prefer to come up with an idea and let someone else build it.
As there is a bit of skill required, companies charge much more for apps than websites. This in turn makes the choice for start-ups and small companies easy, a website is still the way to go, especially if there is no specific function required. Want to learn more about apps and websites read here.
2. Websites have become responsive.
One of the major starting points for mobile apps was because websites were difficult to access and operate from a mobile device. As websites have evolved and become responsive ( a fancy term for mobile friendly) this has changed. You can work a website and an App equaly easily from a mobile device.
3. Domain Names & Emails
Emails are used for everything, including every app. To have an email (unless a web-based one) you need a domain (website name). This means that even if companies only had domain names for emails they could technically have a website anyway.
4. Search Engines
Search Engines have become a marketing tool for most companies. Both paid and organic traffic comes directly to your website and this is a way of creating business. This is probably the biggest reason we will not wee websites disappear anytime soon. Google is used daily by billions of people. If you take away websites Google will die and how will you find a local plumber?
The internet in its current form is like a massive library with tone of free data spread over billions of sites. Big companies and governments use this data for different reasons, often to do with growth and competitor analysis for companies and security issues for governments. There is no way that this information will simply be lost to the world forever.
These are just a few reasons why websites will not be replaced by apps. They will run in parallel and grow together. Too much of the world relies on websites for daily operations and removing websites all together will bring the world to a grinding halt.
Timo van Deventer is a SEO Expert in Johannesburg. He owns major ecommerce websites and businesses across the world in various industries. In 2016 TImo helped over 200 business rank on the first page of Google.